Our group explores the atomic-scale origin of catalytic activity, selectivity, and stability in heterogeneous systems, with a focus on next-generation catalysts for energy-efficient and sustainable chemical production. By integrating in situ and operando spectroscopic techniques—including solid-state NMR, IR, Raman, and XAS—we investigate active site structures, reaction mechanisms, and dynamic surface phenomena under realistic reaction conditions. Our goal is to establish fundamental design principles and deliver rationally engineered catalysts that bridge academic discoveries with industrial needs in both conventional petrochemical and emerging carbon-neutral processes.